Really loving the latest identity for the Whitney Museum of American Art. It is unconventional and apparently high maintenance, probably requiring a very comprehensive brand standards manual and a skilled designer to execute any further applications for the museum. Although some may see this identity as frivolous and limiting, I think these are trivial excuses which should not stifle a great creative concept such as this one. What I like the best is how the ‘W’ is able to change shape to fit different applications and uses, very much like a good museum, designed to host all different art installations. Design by: Experimental Jetset

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Curatorial practice has always been a point of fascination for me. I recently stumbled upon the blog
of Stephanie Gonot
and was blown away by her images and assembly of things to create in many cases, very graphic and interesting expressions of art.

One image posted on her blog belongs to Thomas Prior. I love how the (soap?) islands in the puddle look so much like typography. Also the tones and space between the characters makes for a really beautiful image. For my type students, this is a great example of how natural forms can also create cohesion. These letters all look like they belong to the same typeface.

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