Staying power

It’s not often that I promote work from big international studios but this case study in particular by Paula Scher of Pentagram NYC is an exceptional example of what design and more specifically typography can do for a brand. The Public Theater project is one of the seminal graphic design projects in recent history (1994 – present). This past year, Paula Scher has transformed the lobby and maintained the brand through and through. Nice one.

Public Theater Signage

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