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Monthly Archives: July 2013

I randomly found this lovely installation by (I believe) Alphons ter Avest of the Netherlands. I’m not sure what the intention is but it feels like the distant cousin of this project

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It’s not often that I promote work from big international studios but this case study in particular by Paula Scher of Pentagram NYC is an exceptional example of what design and more specifically typography can do for a brand. The Public Theater project is one of the seminal graphic design projects in recent history (1994 – present). This past year, Paula Scher has transformed the lobby and maintained the brand through and through. Nice one.

Public Theater Signage

Really loving the latest identity for the Whitney Museum of American Art. It is unconventional and apparently high maintenance, probably requiring a very comprehensive brand standards manual and a skilled designer to execute any further applications for the museum. Although some may see this identity as frivolous and limiting, I think these are trivial excuses which should not stifle a great creative concept such as this one. What I like the best is how the ‘W’ is able to change shape to fit different applications and uses, very much like a good museum, designed to host all different art installations. Design by: Experimental Jetset

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